Get more from your ads budget —
without changing your ads.
Wylto's built-in Meta Conversion API pushes every CRM status change back to Meta in real time. The algorithm sees who actually becomes a customer — not just who clicked — and starts finding more of those people.
Wylto CRM funnel
auto CAPINew Lead
Qualified
Booked
Customer
Now learning from:
-42%
+68%
Meta is only as smart
as the signals you feed it.
Most advertisers stop sending events at the click. Meta is left guessing about the rest of the funnel — and guesses wrong, expensively.
Without funnel-level signals going back to Meta, you're paying to optimize on the wrong thing.
High cost per lead that doesn't improve over time.
Low-quality leads because Meta optimizes for clickers, not customers.
Funnel blindness — what happens after the click never reaches Meta.
Ad spend wasted on lookalikes of clickers instead of lookalikes of buyers.
Manual CAPI setups that need a developer, pixel engineer, and ongoing maintenance.
How Wylto Solves It
Connect once —
your CRM starts teaching Meta daily.
No developer, no pixel engineer, no gateway. Wylto's CAPI integration is built-in and fires events automatically as your sales team works.
Connect Meta once
Link your Meta Ads account and Pixel inside Wylto. No CAPI gateway, no dev work, no ongoing maintenance.
Define funnel stages
Set up your CRM statuses — New Lead, Qualified, Visit Booked, Visited, Customer — or any custom funnel that matches your business.
Funnel stages
New Lead
Qualified
Visit Booked
Customer
Map to Meta events
Decide which CRM status fires which conversion event — Qualified → Lead, Visit Booked → Schedule, Customer → Purchase.
Map events
Work leads normally
Your sales team updates statuses, adds tags, completes tasks — like any regular CRM. Wylto handles the CAPI side invisibly.
Status change fires event
match quality: 9/10 · server-side
Accurate user matching
Phone, email, fbclid, and lead ID are sent with every event — so Meta matches with high confidence, even on iOS.
iOS-14 proof · server-side
Ads get smarter daily
Meta's algorithm learns which users actually convert and optimizes toward them. CPL drops, lead quality rises — automatically.
Features Included
A full CAPI stack without touching code
Built-in Meta Conversion API
No developer, pixel engineer, or third-party CAPI gateway needed — it's native.
CRM-to-CAPI auto sync
Every lead-status change in Wylto is automatically pushed to Meta as a CAPI event.
Funnel-stage event mapping
Map any custom CRM status, tag, or group to any standard or custom Meta event.
Deep user matching
Phone, email, fbclid, and lead ID used for accurate attribution — iOS-proof, ad-blocker-proof.
CTWA attribution
Every Click-to-WhatsApp conversation is linked back to the originating ad click.
Lead Ads integration
Facebook Lead Ads and Instant Forms arrive pre-wired with CAPI attribution.
Server-side delivery
Reliable, privacy-safe, iOS-14-proof. Events arrive even when the browser strips the pixel.
Chatbot & workflow events
Qualification, booking, and completion events from bots and automations fire as CAPI events too.
Event logs & debugging
See every CAPI event Wylto sent, its match quality, and whether Meta accepted it.
Cost reports by stage
Cost-per-lead, cost-per-qualified-lead, cost-per-customer — broken down by campaign, ad set, and creative.
Any ad format
Works with Lead Ads, Click-to-WhatsApp, Conversion campaigns, Instagram ads — anything Meta runs.
Why It Wins
More revenue from the same budget —
automatically.
Lower CPL over time
Meta optimizes on the full funnel, not just clicks — costs compound downward.
Higher lead quality
The algorithm delivers users who look like your actual customers, not just clickers.
Full-funnel visibility
Meta sees what happens after the click — every rupee of spend gets smarter.
Zero manual work
CAPI events fire automatically as your sales team updates CRM statuses.
No developer dependency
Built into Wylto — not a plugin or gateway you have to configure and maintain.
iOS and privacy safe
Server-side events survive ad blockers, iOS restrictions, and cookie loss.
Accurate attribution
Finally know which campaign produced paying customers — not just who clicked.
More revenue, same spend
Better optimization = more customers per rupee, without changing creatives.
By Industry
How CAPI changes the math
Real Estate
Qualified · Visit Booked · Visited · Token Paid · Deal Closed events fire automatically.
The algorithm stops optimizing for tyre-kickers and starts finding serious buyers.
Cost per site-visit drops sharply within the first optimization cycle.
Funnel stages
New Lead
Qualified
Visit Booked
Customer
Frequently Asked Questions
Same ads, smarter spend,
better customers.
Connect your Meta Ads account once. Let every CRM status change feed Meta's algorithm automatically — until the algorithm starts finding more of your best customers on its own.
Book a Demo-42%
Cost per qualified lead
+68%
Lead quality score
0
Developers required