Cold leads aren't dead leads —
just leads you stopped following up.
Wylto drip campaigns send a sequence of WhatsApp messages over days or weeks — educating, nurturing, and quietly converting the leads your reps already gave up on.
Drip · Cold leads · 14 days
runningWelcome
Case study
Special offer
Last call
Priya · cold since 14 Mar
Day 7 message sent
Hi Priya! Still thinking about Whitefield?
This week we dropped prices by ₹3L on our 3BHK inventory.
Show options 👀
60–80% of sales happen after multiple touchpoints —
most teams stop at two.
Sales reps make 1–2 calls, send an email, and then move on. But most leads don't buy on day one — they buy after weeks of gentle reminders.
Drip campaigns turn that dead pipeline back into revenue — without a single extra call.
Rep makes 1–2 follow-up calls. If the lead doesn't pick up, they stop.
Email nurture goes out with 15% open rates — most leads never see it.
After a week, the lead is moved to a "cold" list and forgotten.
No one contacts them again — even though most sales happen on touch 5, 6, or 7.
Thousands of warm leads die in a spreadsheet every month — no one has the time to follow up.
How Wylto Solves It
Build once, let it run —
for weeks, months, or forever.
Design the sequence, pick the audience, add branching — and Wylto keeps sending messages to every cold lead, long after your reps have moved on.
Define the audience
Cold leads, abandoned carts, dormant customers, trial users — filter by status, tag, source, or custom field.
Design the sequence
Drag messages onto a timeline — Day 1 welcome, Day 3 offer, Day 7 testimonial, Day 14 last call. Delays between each are fully configurable.
Sequence
Add branching
Reply → jump to hot-lead flow. Click button → tag "interested". Silent 3× → move to dormant. The drip reacts to every signal.
if reply → hot-lead flow
if click → tag "interested"
if 3× silent → dormant
Use rich media
Images, PDFs, buttons, carousels, catalog cards — all WhatsApp-approved template formats supported.
Message formats
Image
Brochure
Buttons
...
Carousel
🛒
Catalog
T
Text
Launch and forget
Wylto runs the drip in the background. Leads enter, the sequence fires, replies auto-route — you focus on selling hot leads.
Measure & optimize
See per-step open, click, and reply rates. Learn which message converts a cold lead and double down on what works.
Features Included
Everything a real nurture engine needs
Multi-step sequences
Unlimited messages with configurable delays, waits, and conditions.
Trigger-based entry
New lead, tag added, status changed, abandoned cart, or scheduled intervals.
Segmentation
Target by tag, status, group, lead source, or any custom field you've captured.
Conditional branching
Different paths based on reply content, button click, or time elapsed.
Rich message formats
Text, buttons, images, PDFs, carousels, WhatsApp catalog — all supported.
Re-entry & loop logic
Re-engage a lead if they come back cold after converting, or after a cooling-off period.
Auto-stop conditions
Stop sending once the lead converts, opts out, or replies — no awkward over-messaging.
Reports per step
Open rate, click rate, reply rate, and conversion attribution for every message.
CRM integration
Drip completion updates lead status, adds tags, and notifies the rep automatically.
Why It Wins
Higher conversion on cold leads —
up to 5× vs. no follow-up.
Zero manual effort
The drip runs on autopilot — once built, it keeps converting leads forever.
Consistent follow-up
Every lead gets the same high-quality sequence. No rep forgetting.
5× cold-lead conversion
Long nurture sequences convert far more cold leads than one-shot follow-ups.
Cheaper than retargeting
WhatsApp templates cost a fraction of paid retargeting ads — and have 10× open rates.
Personalised at scale
Dynamic variables (name, city, product) make every message feel 1:1.
Free 72-hour windows
When a lead replies, the next messages are free — dramatic cost savings.
Full-funnel measurement
See exactly which message converts a cold lead into a buyer.
Re-engage dormant users
Bring lapsed customers back with a light, well-timed sequence.
Scales with your list
Works the same for 100 leads or 100,000 — no ops effort per lead.
By Industry
Drips that actually get used
Real Estate
Nurture buyers who didn't book a visit with weekly project updates.
Share walkthrough videos, construction progress, and recent launches.
Fire limited-time offers to cold leads — book visits months after first enquiry.
Sequence
Frequently Asked Questions
Put every cold lead
back on a revenue clock.
Stop losing the 60–80% of revenue that hides in your dead leads. Build a drip once, and watch it convert cold pipeline into hot conversations — quietly, consistently, for months.
Book a Demo5×
Cold-lead conversion lift
95%
WhatsApp open rate
0
Ops effort per lead