CPM, CPC, CTR and cost per lead calculator
Enter your ad spend, impressions, clicks, leads or sales and get every metric you can work out from them. Or plan what a budget could get you.
Your ad results
Example values. Fill in what you have and leave the rest empty.
Link clicks, or chats started for click-to-WhatsApp ads.
Your metrics
CPM
₹133
Cost per 1,000 impressions.
CPC
₹11.11
Cost per click.
CTR
1.20%
Share of impressions that got a click.
CPL
₹167
Cost per lead.
Cost per sale
₹1,333
Ad spend for each sale.
Click-to-lead rate
6.67%
Share of clicks that became leads.
Lead-to-sale rate
12.50%
Share of leads that bought.
How we calculate
CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks.
CTR = clicks ÷ impressions. CPL = spend ÷ leads. Cost per sale = spend ÷ sales.
Click-to-lead = leads ÷ clicks. Lead-to-sale = sales ÷ leads.
A metric shows — when one of its inputs is empty or 0.
Plan a campaign
Example values. Enter a budget and the rates you expect.
What this budget could get you
Impressions
2,00,000
Clicks
2,400
CPC: ₹12.50
Leads
192
CPL: ₹156
How we calculate
Impressions = budget ÷ CPM × 1,000. Clicks = impressions × CTR.
Leads = clicks × click-to-lead rate. Real results will vary.
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