Click-to-WhatsApp ads calculator
Work out cost per chat, cost per lead, cost per sale and return on ad spend for your Click-to-WhatsApp ads.
Your numbers
These are example values. Change them to match your ads.
In Ads Manager: cost per messaging conversation started.
Your results
Chats
1,250
Qualified leads
375
Sales
75
Cost per chat
₹40.00
Cost per lead
₹133
Cost per sale
₹667
Revenue
₹1,50,000
Return on ad spend (ROAS)
3.00x
Revenue for every 1 spent on ads.
How we calculate
Chats = ad spend ÷ cost per chat.
Qualified leads = chats × lead %. Sales = leads × buy %.
Cost per lead = ad spend ÷ leads. Cost per sale = ad spend ÷ sales.
Revenue = sales × sale value. ROAS = revenue ÷ ad spend.
Do more with Wylto
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Reply to every ad chat in seconds and see which ad brought each lead.
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An AI trained on your website and docs that answers and qualifies leads 24×7.
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Meta Conversions API
Send lead events from WhatsApp back to Meta so your ads learn who turns into a customer.
Learn more →
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Wylto's AI agent replies to every ad chat instantly, qualifies the lead, updates the CRM and sends lead events back to Meta (Conversions API) so your ads learn who buys.
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Higher open rates than email
72h
Free messaging window
2.7B
WhatsApp users globally