UTM builder and campaign URL generator
Add UTM tags to any link, one at a time or in bulk. Presets for common channels, naming rules, a QR code and a CSV download.
1. Presets and naming rules
Pick where the link will go. You can change any value after.
2. Your link and tags
Existing query parameters and the #section part are kept.
Where: facebook, google, newsletter
How: cpc, social, email
e.g. diwali_sale
Optional: keyword or audience
Optional: which ad or link
3. Your UTM link
Add your website URL to get the link.
Your QR code shows here.
UTM parameters explained
| Parameter | What it tells you | Example |
|---|---|---|
| utm_source | The site or app that sent the visit. Needed. | facebook, google, newsletter |
| utm_medium | The type of traffic. Needed. | cpc, paid_social, email, social |
| utm_campaign | The campaign or offer. | diwali_sale, new_launch |
| utm_term | The keyword or audience. Mostly for search ads. | running_shoes |
| utm_content | Which ad, button or link was clicked. Good for A/B tests. | video_ad_1, header_link |
Making links for WhatsApp? WhatsApp does not pass UTM tags. Use the WhatsApp campaign link builder instead.
Running Meta ads? Use the Meta Ads URL parameters builder to fill campaign and ad names in for you.
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See which campaign brought in every lead.
Wylto saves the first UTM source of each lead from website forms, the API and integrations, and shows it in Reports under UTM Campaigns.
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