ROAS calculator and break-even ROAS calculator
Work out your return on ad spend, the ROAS you need to break even, and the most you can pay for one sale. Free, no signup.
1. ROAS
Example values. Enter what your ads made and cost.
Your ROAS
ROAS
3.00x
₹3.00 back for every ₹1.00 spent
Return on ad spend as ROI
200%
Does not count product or shipping costs.
Your ROAS is above your break-even ROAS of 2.08x, so these ads make a profit.
2. Break-even ROAS
Example values. Change them to match one average order.
Optional. Orders that come back. Leave 0 if none.
Optional.
After ad costs, as a % of order value.
What you need to break even
Break-even ROAS
2.08x
Below this ROAS, ads lose money.
Max cost per purchase (break-even CPA)
₹721
The most you can pay in ads for one order.
Profit per order before ads
₹721
Contribution margin: 48.1%
Target ROAS for 15% profit
3.02x
Max cost per purchase: ₹496
How we calculate
ROAS = revenue ÷ ad spend. ROI = (revenue − ad spend) ÷ ad spend.
Profit per order before ads = (order value − product cost) × delivered share − shipping − fees − return shipping × return rate. Returned products are assumed to go back into stock.
Contribution margin = profit per order ÷ order value.
Break-even ROAS = 1 ÷ contribution margin. Break-even CPA = profit per order.
Target ROAS = order value ÷ (profit per order − order value × profit margin you want).
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