WhatsApp campaign link builder
Build UTM links for your website and WhatsApp links with a ref code, so you know which post, ad or QR code brought each chat.
1. Where will you share it?
Pick a preset, then change anything you like.
2. Website link with UTM tags
For links that go to your website. Analytics tools read these tags.
Where: instagram, google
How: social, cpc, email
e.g. diwali_sale
Optional: which post or ad
Tags are made lower case with no spaces, so the same campaign is not counted twice.
Add your website URL to get the link.
Your QR code shows here.
3. WhatsApp link with a ref code
For links that open a WhatsApp chat straight away.
Added to the end of the message. Keep it short, e.g. IG-BIO or DIWALI-FLYER.
Customer's message will read
Hi, I want to know more (ref: IG-BIO)
Add your number to get the link.
Your QR code shows here.
Why a ref code?
WhatsApp does not pass UTM tags. If you add utm_source to a wa.me link, the chat opens but nobody can see the tag. So for WhatsApp links, the source goes in the message itself.
When a chat starts with "(ref: IG-BIO)", your team knows it came from your Instagram bio. Customers can delete the code before sending, so treat the count as a close estimate, not an exact number.
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See which campaign brought in every lead.
Wylto saves the first UTM source of each lead from website forms, the API and integrations, and shows it in Reports under UTM Campaigns. Chats from click-to-WhatsApp ads are linked to the ad automatically.
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