Reports
Overview
Section titled “Overview”The Reports section provides analytics and insights into your WhatsApp business performance. Monitor conversation metrics, agent productivity, and campaign results.
Conversation Analytics
Section titled “Conversation Analytics”Track your overall messaging activity:
- Total conversations — Number of conversations in a given period
- New conversations — First-time customer interactions
- Resolved conversations — Chats marked as resolved
- Average response time — How quickly your team (or AI agents) respond
- Average resolution time — Time from first message to resolution
Agent Performance
Section titled “Agent Performance”Monitor how your team members and AI agents are performing:
| Metric | Description |
|---|---|
| Conversations handled | Total chats managed by each agent |
| Response time | Average time to first response |
| Resolution rate | Percentage of chats resolved |
| Customer satisfaction | Rating from customer feedback |
| Active hours | Time spent actively handling chats |
Broadcast Reports
Section titled “Broadcast Reports”Track the performance of your broadcast campaigns:
- Sent — Total messages dispatched
- Delivered — Messages successfully delivered
- Read — Messages opened by recipients
- Replied — Recipients who responded
- Failed — Messages that could not be delivered
- Delivery rate — Percentage of messages delivered vs sent
- Read rate — Percentage of delivered messages that were read
AI Agent Reports
Section titled “AI Agent Reports”Monitor your AI agent effectiveness:
- Total AI conversations — Chats handled by AI agents
- Resolution rate — Chats fully resolved by AI without human intervention
- Escalation rate — Chats that were handed off to human agents
- AI credits used — Credit consumption over time
- Top questions — Most frequently asked questions
Date Range & Filters
Section titled “Date Range & Filters”All reports support:
- Date range picker — View data for any custom time period
- Agent filter — Filter by specific team member or AI agent
- Channel filter — Filter by WhatsApp number (if multiple)
- Tag filter — Filter by contact tags
Exporting Reports
Section titled “Exporting Reports”Export any report as:
- CSV — For spreadsheet analysis
- PDF — For sharing with stakeholders
Go to any report view and click the Export button in the top right corner.